Givenchy creates 15 NFTs in collab with artist Chito
Givenchy and graphic artist Chito are releasing the next part of their partnership, as the Paris fashion houses unleashes an exclusive NFT collection.
The latest collab comes after Chito partnered with the couture brand on Givenchy’s Spring 2022 resort collection.
The reveal of the NFT collection coincides with the release of the Spring 2022 pre-collection and marks the brand's second dabble in non-fungible tokens.
The Chito x Givenchy NFTs go up for auction on Tuesday, November 23rd for one week of bidding. All proceeds from the auction will be donated to The Ocean Cleanup, a long-time partner of Givenchy.
"I've been wanting to explore this new and exciting space of NFTs. The fact that Chito is already active in the ecosystem made it feel even more natural for us to collaborate on this limited series and bring our collective vision for Givenchy even further," commented Givenchy creative director Matthew Williams.
To design the NFTs, Williams and Chito used 15 unique prints created in their first collaboration. The tokens boast pop-art, air-brushed characters, and symbols, ranging from a cartoon dog to the artist's signature Truehearted, along with an animated girl surrounded by a disarray of hearts. All 15 digital designs will be made available to collectors as online avatars or PFPs (profile pictures).
The LVMH brand appears to be focused on digital innovation and new ways of producing eco-friendly products. Back in July 2020, Givenchy Beauty joined the video game community with digital makeup for the game Animal Crossing. In June, Givenchy Parfums led the entry into the blockchain market, collaborating with several artists to create NFT artwork. In celebration of Pride Month, all sales were donated to Le MAG Jeunes association, an LGBTQ charity.
The Aura Blockchain Consortium, an organization backed by LVMH, Givenchy’s owner, developed smart contracts for the project to ensure security. Ledger, a cryptocurrency and blockchain applications security company, was also consulted to provide extra protection between transactions. Bidding for the one-of-a-kind products will be available on OpenSea, a decentralized NFT marketplace.
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