Lacoste collaborates with Sporty & Rich
French fashion label Lacoste has teamed up with sportswear brand Sporty & Rich to deliver a tennis-inspired collection.
The 22-piece limited-edition collection celebrates a fantasy French Riviera with traditional tennis silhouettes and a soft color palette, inspired by Lacoste’s iconic archival pieces from the 1970s and 80s.
As part of the collaboration, Sporty & Rich revisits and reinterprets the most iconic pieces of Lacoste’s tennis heritage. The result is pieces stamped with an original logo reminiscent of the most exclusive private tennis clubs, mixing androgynous tones and ultra-feminine lines.
Available in stores and at lacoste.com from May 31, collection pieces span two-tone tracksuits, oversized sweatshirts, loose polos, pleated skirts, tank tops, jumpsuits and crop tops.
The collaboration launches with a photo and video campaign shot by Quentin de Briey on the French Riviera, and follows the daily life of an American woman holidaying in the south of France.
The Sporty & Rich brand was launched in 2015, by Emily Oberg, as a lifestyle brand centered around beauty and wellness. Today, the LA-based label is recognized for a style that blends hedonistic lifestyles and active silhouettes, and all at the crossroads of wellness, sports and fashion.
Through this partnership, Lacoste amplifies its Fashion Sport positioning, further reinforcing one of the fundamental pillars that shaped the brand's inception 90 years ago.
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