Paris Saint-Germain opens storefront in Miami

By

Jennifer Braun

Published
Jun 1, 2023

France's most successful football club Paris Saint-Germain (PSG) has opened a new permanent store location in Miami. 

Located at 1024 Lincoln Rd, Miami Beach, the store will be run and operated by leading hat retailer, Lids. As part of their long-term partnership, Lids aims to create a unique and consistent retail experience. 

The Miami store opens with team jerseys, headwear, accessories, one-of-a-kind collaborations, fashion collections, and more. Similarly to other Lids retail locations, the store will include customization stations, where consumers can customize their products on-site.

Likewise, to celebrate the opening, the new PSG X Nike Home Kit is available, offering passionate football and fashion fans the opportunity to secure the highly anticipated release. 

"PSG is an iconic franchise, and we are thrilled to take this next step in our partnership," said Lawrence Berger, co-founder and partner at Ames Watson, owner of Lids, and chairman of FanzzLids Holdings. 

"Miami is a city that truly appreciates sports and is a great fit for this new PSG store location. The reaction from consumers has been positive around the world to our New York, and Europe locations. We can't wait for Miami residents to stop by and see the unique features of this new store for themselves.”

PSG announced an expanded partnership with Fanatics and Lids to grow its retail presence in Europe, back in October. The expanded partnership follows the opening of the Fanatics and Lids-operated PSG debut permanent store in Los Angeles in 2021. It also opened a flagship store on New York’s Fifth Avenue in 2022. 

"Football is booming in the US as the country is gearing up organizing an amazing World Cup in 2026. We are delighted to be part of the journey with ambitious projects of PSG stores to swarm all over the US,” added Fabien Allegre, chief brand officer, Paris Saint-Germain.   

“After the launch of the PSG Academy US in 2014 and the successful 2015, 2016 and 2017 Summer tours, setting up a new store in Miami is a milestone for the Club. It brings us closer to our fans in the Magic city. As the only international sports franchise to establish our own retail stores worldwide, we are determined to continue our expansion with Lids, especially in the US, a priority market for the Club."