Shein pop-ups heading to Birmingham, Bristol and Cardiff
Global fashion and lifestyle e-tailer Shein is taking the brand on a physical tour this spring on two fronts: via a pop-up store and ‘glam’ bus.
First, the brand is opening a pop-up in the heart of Birmingham’s shopping district, at the Bullring Shopping Centre, Upper Mall East, across 24-26 March.
It has curated an edit of its newly-launched pieces “from statement partywear, spring staples and new-in swimwear”.
A celebratory launch party was also held on 23 March with VIPs and influencers in attendance. There will also be complementary manicures and giveaways for visitors in celebration of the opening.
A week later (1-2 April), Shein will be popping up in Bristol and Cardiff via its brightly decorated, Easter-themed bus. The bus will also offer brand fans the opportunity to preview the spring trends with an edit displayed on board.
It will be stationed first at Cabot Circus in Bristol (1 April, 12pm-6pm) and then St David’s in Cardiff (2 April, 11am-4pm).
There will also be free manicures on offer for each customer and the chance to win prizes such as clothing and make-up.
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