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Barbara Santamaria
Sep 1, 2020
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Valmont Barcelona Bridal Fashion Week to present 24 runway shows

Translated by
Barbara Santamaria
Sep 1, 2020

As September begins, the fashion industry prepares to face a new season of disrupted events and uncertainty in the wake of the coronavirus outbreak. Whilst Madrid-based fashion fair Momad has cancelled its Autumn edition, other events have opted for some type of delay. MBFW Madrid is a case in point, with plans to return to Ifema on 10-13 September. Valmont Barcelona Bridal Fashion Week will take place a week later, hosting the runway shows of 24 bridal brands in the heart of Barcelona.

Valmont Barcelona Bridal Fashion Week is set to present 24 virtual runway shows - VBBFW

The annual event, which was initially scheduled to take place in late April, has confirmed it will go ahead on 18-22 September. This is not the only change in store for bridal brands and brides-to-be, as the event will be debuting a new digital format. Supported by a new app, available on desktop, tablets and mobile from 14 September, Valmont Barcelona Bridal Fashion Week will cater for a global audience of brands, industry professionals, buyers, wedding planners, PR agencies and brides.     

In a space transformed by theatre company Fura dels Baus, 24 Spanish and international bridal labels will show their latest collection. Headlined by Pronovias, the line-up also includes Amandine Ohayon, Nicole Milano and House of St. Patrick. Opening its doors to the public, viewers can live stream all the shows on the app, which means fans can get a firsthand look at the latest trends from Spanish brands including  Yolancris, Isabel Sanchís, Jesús Peiró, Sophie et Voilà and Higar Novias.

There is also plenty of international talent joining the catwalk, from the likes of The Atelier (the Malaysian brand run by Jimmy Choo) to France’s Cymbeline. Other names include Italian labels Valentini, Bellantuono and Amelia Casablanca, Israeli brand Flora, Vestal from South Korea and Marylise & Rembo Styling from Belgium. US specialists Yumi Katsura and Demetrios complete the line-up alongside emerging talents Lorena Panea, Olga Macià, Léonie Bridal and Poesie Sposa.

Trade show and other digital formats

In parallel, Valmont Barcelona Bridal Fashion Week will host a virtual trade show with the participation of about a hundred labels, with international firms accounting for 60% of the line-up. Other activities, like the Elle International Bridal Awards, will be live streamed on the app on 21 September, as well as the Bridal Fashion: Sustainable Style, Conscientious Business masterclass led by IESE Business School professor José Luis Nueno.  

“It will be a new way of bringing all of the big players in the bridal fashion industry together, wherever they are,” said VBBFW director Estermaria Laruccia.

She added: “In this edition we aim to achieve closer contact with everyone in the trade and also to the end customer, overcoming limits and frontiers to offer trade professionals and brides-to-be from all over the world not only the latest innovations in the sector, but also the talent, creativity and design that drive bridal fashion.”

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