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Media

Beauty and fashion are top-performing categories on TikTok

Beauty and fashion are top-performing categories on TikTok

Small businesses in the beauty and fashion sectors are outperforming on TikTok, new research shows, with consumers responding to a wide variety of content.
Fashion
Media
Havaianas makes NFT debut with artist Adhemas Batista

Havaianas makes NFT debut with artist Adhemas Batista

The iconic Brazilian flipflop brand has made its first foray into NFTs with the São Paulo-born, Los Angeles-based artist, who has created five digital art pieces commemorating his relationship with the company.
Fashion
Media

U.S. state AGs urge Facebook to cancel plans for Instagram for younger kids

A group of 40 state attorneys general on Monday urged Facebook Chief Executive Mark Zuckerberg to abandon plans to launch a version of Instagram for children under the age of 13.
Others
Media

Gym+Coffee names marketing agency to drive UK brand awareness

Gym+Coffee is flexing for expansion and improved visibility. The Irish athleisure brand has hired the Mongoose marketing agency “to raise awareness of the brand and build on its global community in Europe”.
Fashion
Media

Campaigns

Klarna launches "myth-busting" consumer ad campaign

Klarna launches "myth-busting" consumer ad campaign

Klarna has launched a quirky ad campaign to help consumers "discover the truth" about the global payments and shopping service brand. 
Fashion
Campaigns
Ben Sherman launches Team GB collection and Rankin campaign

Ben Sherman launches Team GB collection and Rankin campaign

​Ben Sherman has launched its Team GB capsule collection at retail as the sports world gears up for an Olympic Games that it expects to still go ahead. It comes with a campaign shot by Rankin.
Fashion
Collection

Adwoa Aboah becomes 'global brand activist' for Rimmel London

​Make-up brand Rimmel London has named not a new brand ambassador but a “global activist” with model and mental health advocate Adwoa Aboah stepping up to the role.
Beauty
People

Arc’teryx names new global design ambassador with sustainability focus

Canadian performance outerwear and equipment retailer Arc’teryx on Wednesday named Nicole McLaughlin as the brand’s first-ever design ambassador.
Fashion
Collection